Retail Experience Strategy for the Future of Physical Business
We help retailers, restaurants and place-based businesses transform their spaces into compelling customer experiences that attract visitors, strengthen brands and drive long-term performance.
The Problem
Many physical businesses struggle to stay relevant in a world shaped by e-commerce, automation and changing consumer behavior. Stores, restaurants and commercial spaces often focus on operations or aesthetics, but lack a clear experience strategy that attracts customers and keeps them coming back. Without a compelling concept, even well-located businesses fail to create meaningful connections with their audiences.
What We Help With
We help retailers, restaurants and commercial developers rethink how physical spaces perform in the experience economy. Through strategic retail experience consulting, concept development and event platforms, we guide businesses in transforming locations into memorable destinations that attract customers, strengthen brand identity and generate sustainable growth.
About Brolo Consulting
Brolo Consulting is a retail experience strategy studio founded by Pedro Brolo, a consultant, speaker and event creator with more than 15 years of international experience in retail design, visual merchandising and physical business strategy. Pedro has organized and led retail conferences and industry forums across Latin America and the United States, bringing together retailers, shopping center developers and industry leaders. His work has included consulting projects for shopping centers and retail brands, as well as collaborations with chambers of commerce, industry associations and commercial development organizations. Through consulting, speaking and international events, Brolo Consulting focuses on helping physical businesses evolve into powerful customer experiences.
In addition to consulting, Pedro Brolo leads international retail forums and industry gatherings that explore the future of physical business and retail experience.
Retail Experience Forum 2026
As part of our commitment to advancing the future of physical retail, we are the founders of the Retail Experience Forum—an industry platform that brings together leaders in retail, design, and innovation to explore how physical spaces evolve in the age of AI, omnichannel commerce, and changing consumer behavior. Building on our experience organizing industry initiatives across more than 10 countries, this new forum is launching in the Twin Cities, connecting global perspectives with a highly relevant local market.
Reimagining Physical Retail for the Experience Economy
From concept development to retail experience strategy, we help businesses create spaces that attract attention, build loyalty and compete in an increasingly digital marketplace.
Start with Concept.
Every successful retail or commercial space begins with a clear concept. Whether you are launching a new store, repositioning a retail brand, developing a shopping center strategy or exploring new customer experiences, defining the right concept is the most valuable first step. Through strategic consulting and experience-driven thinking, we help businesses clarify their vision and translate ideas into powerful physical experiences.